The Orks have begun trundling the titanium-armoured hype wagon down the hill and the community is pessimistic.
Lum is disgusted. Syncaine agrees. Warhammer 40K Online.net decided they were walking a legal tightrope and re-branded just in case Games Workshop decided to cease and desist order them. Kotaku are impressed by the hype video. Personally I thought it looked astonishingly like sci fi WoW, you could even recognise the WoW Troll and Forsaken models as well as the WoW helicopter. I also suspect it's time new MMOs stopped using the phrase "Next Generation MMO", it's become industry code now for WoW-clone. There's another video out too. In it you see heroic sci fi people killing Patchwerk and the deployment of WoW-style Harleys. In an attempt to pop one of Lum's blood vessels they boast that you'll be able to play space marines - you won't. Guess the guys making the hype don't talk a great deal to the guys making the game.
The basic problem is that while any sensible gamer would start from the premise that Warhammer Online sucked donkey balls and work towards not re-making that, these guys seem to consider themselves the inheritors of the great online Warhammer tradition of cloning WoW badly.
Maybe it was an interview question: “in your opinion is Warhammer Online the finest MMO ever made?” and if you laughed you didn’t get hired.